The Sales Nerds Wins

Dear Client: You will recall that A-B last month announced that they would "implement a baseline freight rate increase that equates to $0.06/CE" March 1, as part of a two-phase deal to address the "unprecedented escalation" in this expense. In the wake of distributor complaints and threats to pass the cost on to retailers as a price increase, A-B is now walking that back, and is instead opting for a Spring general price increase with the typical 70/30 split. Remember