The Remarkable PBR

Hey I've got an idea. Let's take an ageing sub-premium brand that been in decline for 20 years, and introduce it back into the hipper downscale bars. And let's bring it back on tap. No, no advertising, let's just rely on word-of-mouth marketing. No crass sponsorships either, except some free beer for bands. And then let's bring it back into the independent accounts and start raising the price. After we succeed there, let's focus on the top national chains and get more features, so that trends will be up over 20% while the rest of the industry is down ..

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