The Other Show Drops: A-B to Cap at 8% ABV on Tilt Big Cans; MillerCoors Caps a

We and many others predicted that alcohol content accompanied with serving size would be the next front on the high octane PAB fight. And here we are: Anheuser-Busch is lowering the alcoholic content in large containers of Tilt, chief Dave Peacock told the Beverage Forum yesterday. "We just think it's the right thing to do," he said, according to Dow Jones. A-B will reformulate Tilt to contain 8% abv (compared with the current 12%) for its 24-ounce can. Reformulated packages will hit the shelves in late summer. Dave said that A-B will cap the alcohol content at 8% abv in all sizes over 16 ounces going forward

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