The Newest Mich Ultra Line Extension

Dear Client: From Pure Gold last year to Infusions this year, Michelob Ultra has been on a line extension run. And the run ain't done. Up next is a familiar, but different line extension for the brand: Michelob Ultra Amber Max. As you may know, the brand already has a Michelob Ultra Amber in the portfolio (I actually forgot that brand existed). And accordingly it isn't exactly setting the world on fire, down double digits in dollars and volume YTD,