The New Consumer

October 7, 2013Dear Client: One of NBWA's inaugural education sessions covered the retail outlook. Local Nevada demographer Dr. Robert Schmidt presented some titillating insights. Why do we talk so much about millennials? 'Cause there are 80 million in the USA. Interestingly, 20% have at least one immigrant parent and 40% are minority or racially mixed background. But lest you think we're about to dive into the regular multicultural diatribe, this isn't all about Hispanics. Sure, Hispanics are very brand loyal