The Most Efficient Beer Brands

Dear Client:Last week we reported that Modelo Especial has now passed Budweiser to be the #6 overall brand in the off-premise over the last four-week period (IRI multi-outlet and convenience to mid July).It's a small period of time, and who knows if it will stick. But it begs the question: how much more efficient and under-spaced are Corona and Modelo compared to domestic premiums in off-premise chains?We know this: Modelo and Corona are the number 2 and number 4 ranked