The July Bump

Dear Client: While we can all put on our big boy pants and declare without too much rancor that the second quarter was the mayor of sucktown, the silver lining is that July is looking much better. Looking at the latest four week scans from all-channel IRI to July 14 (which contains two weeks of June and the July 4 holiday), beer volumes rebounded to positive territory, up 0.2% in volumes and 3.3% in dollars as above-premium grabs all of