The Hard Seltzer Wars Have Truly Begun

Dear Client: If you needed another data point to realize that hard seltzer has hit the big time, here it is:  A-B's Bon & Viv will be the official hard seltzer sponsor of the NFL.   The way it was "leaked" however was a bit controversial as several news outlets pointed out that A-B paid ESPN reporter Adam Schefter to appear in an ad announcing the news, while he simultaneously "broke" the news on his twitter account.   As Deadspin put it,