The Great Convergence

Dear Client: Honest truth, I started thinking about writing this story several weeks ago.  And with the flood of news coming in every day, it has become more clear:  beverages -- beer, wine, spirits, malt-based seltzers, spirits-based RTDs, wine based RTDs, hybrids, non-alc -- are all converging into one market with an overlapping consumer, and … Continue reading "The Great Convergence"

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