The Easter C-Store Miracle
Well, maybe it's not a miracle. You'll recall that in March, scanner data from off-premise channels showed that beer sales made a turnaround, up about 3.5% in the month to April 18 according to SymphonyIRI. But nowhere was that more pronounced than in convenience stores, the hardest hit channel by the recession, which saw beer sales going from being down mid single digits to being up a solid 5%. But that's not the whole story.
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