The Craft Train Rolls On

Dear Client:Craft continues to accelerate. In 2012 it gained even more ground than 2011, with volumes up 15% and dollars up 17%, according to Brewers Association estimates. That puts BA-defined brewers at a 6.5 market share, up from 5.7% share the previous year. You extrapolate that out ten years, and you're looking at craft at 15 share unless it slows down.But those numbers don't really tell the true story. Boston Beer, Sierra Nevada, and New Belgium are so big that