The Comeback of Sub-Premium?

January 14, 2014Dear Client: The sub-premium beer game, the often neglected yet hardest working step-child of the industry, is poised to see better trends in the coming year as brewers step up their marketing in the segment and price increases moderate. As we reported after their fall SAMCOM distributor meeting, A-B has their eye on the sub-premium game [see BBD 11-11-2013]. Back then, value brands chief Edison Yu said their value business is almost twice the size of the craft