The C-Store Decade?

This is supposed to be the convenience store decade. Why? Because the c-store consumer skews heavily male, 21-35 in age, has high school or below education, works full time, ethnic.particularly Hispanic, is single, and has a low income. Most of these demographic segments are growing. In fact, the 21-27 age group will grow 13% over the next 7 years. Yet c-store beer trends are in the tanks, down 0.6% in Q1 compared to 2% increase in the grocery channel. What's