The Busch Light Conundrum

Dear Client: In the week ending August 8, off-premise beer sales increased 13.8%, slightly below the previous week's growth rate of 14.2%, according to scans from Nielsen.  Of course, seltzers continue to rule the day.   So to stop sounding like a broken record, we decided to go old school for this piece and just focus on how the largest brewer, A-B, has been able to perform relatively well during crazy times. Today we look at year-to-date multi-channel scans from IRI