The Bud Light Effect: The Good, the Bad, and the Resets

Dear Client: We just received the latest weekly NIQ scan data from Bump Williams, and suffice to say that while Bud Light's off-premise trends have not improved, we can report that they haven't gotten any worse over the last two weekly reports, indicating that Bud Light has finally found its bottom nationally leading into the Independence Day holiday. For the week ending June 24, Bud Light dollars are down 27.9% while case volumes are down 31.3%, in line with the