The Blue Moon Effect

You'll recall that in February of this year, the Brewer's Association, the trade group representing the country's craft brewers, tightened their official definition of what is a craft brewer, and what isn't. The long and short of it is that the new definition excludes big brewer craft brands, like Blue Moon, Red Hook, and Leine's. Nielsen, in order to avoid confusion, characterizes these brands as "craft affiliates", while referring to the BA's definition as "craft independents".Nielsen's Nick Lake recently came