The Biggest Supplier You’ve Never Heard of: Geloso

Dear Client: If you’re in the half of the US that doesn’t yet know what Johnny Bootlegger or a Clubtail is, you will by next year. The company behind those brands, Geloso, is the third-largest FMB player nationally in c-stores (52 weeks to 6/14), behind Mark Anthony and Boston Beer, although currently only in 30 states. They’re up about 23% in volume in that period, slightly more in dollars.  In some Southeastern states, they are the top FMB player by