The Beer Institute’s Strategic Move

Dear Client:The Beer Institute issued a surprising voluntary labeling initiative yesterday, encouraging its big brewer/importer members to include the TTB's approved calorie-ABV-carbs-et al information on a servings panel on the package. The reason this was surprising is that when TTB issued this guidance, it was perceived as an equivalency play. But the BI, perhaps, is being strategic here. Because anybody who has been in a bar knows that a hard liquor cocktail is not a drink-is-a-drink-is-a-drink (how many 1.5 oz