The Battle for Retailers’ Screen Time

Dear Client: BBD recently spoke with two indie on-premise accounts who order their beer, wine and spirits every week from their respective wholesalers, and were surprised to learn they had opposite perspectives when asked about having to log into a different app/website for each wholesaler.  One buyer despises having to switch between apps and varied user interfaces to order or look up the price of a product; while the other says having different ordering systems works well for her workflow,