Thanksgiving Eve is Back: On-Prem Volumes Up 8.4% vs. 2019

Dear Client: BeerBoard has just released its annual Thanksgiving Eve report, detailing results from the all-important on-premise party occasion.  Good news: not only were last Wednesday’s trends up double digits vs. the same day in 2020, but on-premise volumes were also up healthily vs. the pre-pandemic year, 2019. “After a slump in 2020, leveled by the impact of Covid, Thanksgiving Eve returned to its rightful place as the biggest on-premise party night of the year,” per BeerBoard, whose technology helps