Dear Client:Roll out the barrel. Happy days are here again.I've been reading and listening to consultant Joe Verno for 20 years (he's a former founding partner of Denver Management, which was famous for helping distributors convert from peddle-sell to pre-sell in the 80s and 90s). I would say he's one of the longest-standing and smartest thinkers in the beer business (and I worked for him briefly many moons ago). In addition to his consulting work, Joe and his son Wes
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