Surprising Draft Stats from Super Bowl ’19

Dear Client: Here's another twist in Bud Light's campaign to crush Miller Lite and Coors Light via #CornGate: According to BeerBoard insights, which tracks $1 billion worth of draft sales across top-volume accounts like Buffalo Wild Wings, Applebee's, Hooters and more, Bud Light only grew a little bit on Game Day, while Miller Lite and Coors Light were up double digits on premise. Overall, draft volume for the BeerBoard universe grew almost 6% (it was up double digits last year