Super Bowl Alco-Palooza

Molson Coors squeezes a surprise third brand into their ad. Dear Client: First, the bottom line:  All advertisers on Super Bowl LVII got their money's worth, as the lion's share of the 100+ million or so viewers watched through the very end of an action-packed and close game - something you can't always bank on if your ad placement is after halftime.  But arguably nobody got more bang for the buck than Molson Coors, who not only wrangled a high