Dear Client: You may never have heard of Sup! Seltzer, which bills itself as the first-to-market, completely USDA certified organic hard seltzer. Neither had we. And then we saw the brand in our H-E-B, next to the big guys, line priced more or less with Truly -- despite having the "more premium" status of being 100% organic. With that "ownable" point of differentiation in the hard seltzer category, founder Chase Brooks tells BBD, they're landing lots of chain placements around
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