Scott is a 25+ year veteran at Circana/IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several former IRI divisions. Prior to Client Insights, Scott held positions within Strategic Solutions, Product Management, Client Service and Database Management at IRI. In addition to traditional market measurement tracking, pricing analytics, or consumer data his recent focus is on bringing new solutions to the BevAl industry: primarily the emerging E-commerce marketplace, on-premise, and expanded retailer coverage to provide a holistic market view.
