Sarah Montague, Chief Marketing Officer of John Anthony Wine & Spirits, built a successful career at top advertising agencies in London, Chicago, and San Francisco before finding her passion in the world of wine. With experience developing powerhouse consumer brands including Kraft, Quaker, eBay, and Nike, she brings deep expertise in digital-first, integrated marketing to her leadership role at John Anthony Wine & Spirits.
Since joining John Anthony Wine & Spirits in 2015 as the company’s first marketing hire, Sarah has created a distinctive marketing ecosystem that drives significant consumer demand and engagement across a growing portfolio. She led Butter Wines as a disruptor of the wine aisle with its quality and simplicity, from 100k to almost 1MM cases produced earning multiple Hot Brand and Blue Chip Brand awards. She has launched several brands and SKUs for the company with line and packaging extensions for Butter Wines, Serial Wines from Paso Robles, Weather Wines from Sonoma Coast, as well as building signature brand John Anthony Vineyards in Napa Valley. Most recently Sarah and her team re-branded the company adding spirits as well as low alcohol and no-alcohol offerings with Johnny Tejas Ranch Water RTDs, Japanese Sake brand Hachidori, and ButterLight Chardonnay the #1 Best-Tasting Light Wine. Sarah is an active advocate in the regions where John Anthony Wine & Spirits crafts beverages through involvement in Napa Valley Vintners, Visit Napa Valley, Paso Robles Wine Country Alliance, Sonoma County Vintners, and Paso Robles CAB Collective. Sarah was recently honored on PR Net’s Marcomms Most Influential 2025 list.
