George is the Co-Founder and Chief Revenue Officer of Hiyo, a stress-relieving social tonic mindfully crafted with natural adaptogens, nootropics, and functional botanicals as a better-than-alcohol alternative. He founded Hiyo in 2019 alongside Evan Quinn, CEO, and Cygne Cooper, Chief Creative Officer. Prior to that he worked as a senior brand partnerships manager Caroo (formerly SnackNation) as well as Red Bull as an experiential marketing manager. He has a bachelor’s degree from the University of Southern California.
