Strongbow’s Volume Gains Vanished in June; Here’s Why:

Dear Client:What's going on with Strongbow? The Heineken-owned franchise was riding a high coming into the month with volume up 17.4% for the four weeks to June 2. Then, all of a sudden, things went south. Volume dropped week after week to where it now sits, down 1.5%, for the latest four weeks.BBD reached out to Heineken USA to see what gives. A swing that big has to be a supply issue, right? Not so, says HUSA. In fact, they're