Strong Reactions to MillerCoors 50/50 Splits

Dear Client:Earlier this week, we broke news that MillerCoors will move from splitting price promotions on package beer from 70-30 to 50-50, effective early March. Chief Commercial Solutions Officer Brad Schwartz told BBD that MillerCoors will simultaneously reduce FOBs so that the change is "revenue neutral." The news drew some passionate responses from a few readers. "OUTRAGE." One cited "Outrage, by most distributors I've talked to (12 big guys in Florida, Texas and Ohio )." This Truth Squadder said they