Stella Gets a New Groove

Dear Client: Today, Anheuser-Busch InBev launches a linchpin of its plan to accelerate High-End crown jewel, Stella Artois, debuting “a new era” for the brand, focused on food. The new approach evolves the brand creative from its previous world of cartoon/illustration-oriented ads.   Their fully -integrated 360-campaign focuses on  “real people and authentic connections,” targeting meal time occasions and multicultural consumers. It’s Stella’s biggest campaign in five years. Across the year, the brand will spend $35 million.   The thrust? To capture