Spotlight on Single-Serves

Dear Client: Bump Williams Consulting singled out single-serves in its latest monthly update, highlighting how single-serve SKUs have had “a bounce back year” in 2021, “due in large part to the resurgence and rebirth of Convenience stores post Pantry-Loading and Working from Home.” BWC pointed out that while single-serve SKUs’ “rate of growth has remained steady” with dollars up 4-5% in recent years, its dollar share of beer “has been a bit more volatile as other formats picked up their