Special Edition: How to Build Brands for People Who Seemingly Don’t Need Brands

Dear Client:ED. NOTE: We don't do this often, but today on this glorious Friday we are turning over the BBD platinum keyboard to our longtime friend Greg Owsley. For those of you old-timers, you'll remember Greg as the chief creative force behind the New Belgium brands, largely creating their early marketing vision which endures to this day. Today Greg has his own brand marketing shop -- The Storied Brand -- and I consider him one of the most brilliant brand