Sonic Rolling a Hard Seltzer

Dear Client: Apparently the line of companies waiting to get into the hard seltzer business is much longer than we thought. The next wave seems to be on-premise retailers, capitalizing on their popular drink brands. Last week we reported that Texas Roadhouse was rolling a hard seltzer, modeled on its flavored margaritas [see BBD 02-23-2021], for "retail locations" sometime this year.  But now BBD has discovered -- through nefarious backchannels and unholy snooping --  that fast food icon Sonic Drive-In