Molson Coors 86ing more slow-moving brand-packs. Dear Client: MGD. Killian's. Olde English. They're the brands you'd find on posters in a c-store bathroom circa 1990s -- a little long in the tooth. And Molson Coors is taking the end-of-year to rationalize certain SKUs of these brands in its portfolio, mostly cats and dogs packages. In addition, MC is discontinuing all the SKUs of Coors Pure and, interestingly, their mainstream non-alc beer play, Sharp's. That according to a memo sent to
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE