Sierra Will Have an Unexpectedly Good Year

Dear Client: When we talked with Sierra Nevada Chief Commercial Officer Joe Whitney at the start of April [see CBD 04-06-2020], they were seeing pretty good trends. Pantry load-type shopping had driven Pale Ale to double digit growth that the brand hadn’t seen for decades. The brewer finished Q1 up about 7%.  But Joe fretted about the “canyon ahead.” With a couple of lost sales days in May, and 20% of volumes lost from an on-trade that had totally shuttered,