Should Heineken and Molson Coors Combine? Of Course

Dear Client:"We have no knowledge of any M&A negotiations or discussions between Heineken and any other identified party," starts analyst Mark Swartzberg's report at Stifel. But upon initiating coverage of Heineken NV, he sees some potential in a Heineken and Molson Coors hookup, post their acquisition of 100% of MillerCoors.Heineken could ultimately purchase or merge with Molson Coors for the following compelling reasons, according to Mark (who has been on the longest running sell-side beer/beverage analysts in the game). To