Shortages Haven’t Stopped White Claw’s Share Growth

Dear Client: It's difficult to express how fast and furious hard seltzers in general and White Claw in particular have exploded over the course of the last year and a half, so let me employ our resident econo-dog Blue to walk us through the numbers, courtesy of IRI, (all channel scans off-premise. All numbers are dollar market share compared to the entire beer category).   As you can see from the charts below, White Claw and all its major hard seltzer