Shocking Keg Discounts in Mass

Dear Client:Sources tell BBD that many big share craft kegs go for $140-$150 range frontline pricing in Massachusetts markets like Boston. Sometimes you'll see the $10/keg quantity discount (at most, we're told). But we've just obtained a 2015 draft promo pricing sheet advertising Shock Top 1/2 barrels at $79 and 1/6 barrels at $31; Budweiser 1/2s at $83 and 1/6s at $28; and Goose 1/2s at $97 and 1/6s at $43. That's pretty aggressive. Lots of action in the area