Dear Client: In late July, seltzer overtook light lager as the "beer" category dollar share leader -- at least, on the Drizly platform. Hard seltzer outpaced light lager share of sales starting the week of July 28th, where seltzer had a 20.25% share, vs. 17.41% for light lager. Just one week prior, started July 21st, … Continue reading "Seltzer has Seen Steady Week-Over-Week Share Declines Since September, says Drizly"
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