Seltzer Declines in Latest Four Weeks of Food Scans

Dear Client: The slowdown continues for hard seltzer. The segment, while still posting strong trends YTD in IRI scan data through August 8, is showing some massive deceleration in more recent time frames. In fact, the segment’s deceleration has turned into a decline during the latest four weeks in IRI’s food channel. Indeed, hard seltzer was down 5.8% in dollars and down 8.8% in volume during the latest four weeks to August 8 in food (that’s the first time we