Seagram’s Will Get Trial-Driving 7.5 oz. Singles Next Spring

Dear Client: Last fall, FIFCO announced that Seagram’s Escapes had surpassed Labatt to become their lead brand in 2020, after more than a decade of growth.  Seagram's sandbox is so attractive, in fact, that A-B has taken aim at the space, with the national rollout of Margaritaville Tropical Punch [see BBD 03-22-2022] announced earlier this year. The company cited IRI stats that “low ABV FMBs have grown to a $190 million category,” as rationale.  But back to Seagram's: its growth