Scout Idaho: A Better Way to Enter a New Market?

Dear Client: Yesterday BBD wrote about the new 50/50 Idaho JV operation between Pac NW beverage wholesaler juggernaut, Columbia, and San Diego craft beverage house, Scout, to start life as "Scout Idaho," next month.  The companies say the partnership is "a creative approach that satisfies both Scout and Columbia’s mutual goals: To strategically grow into new markets, expand opportunity for supplier brands, and bring more choice to the consumer."  Columbia’s move to “plant a seed” with Scout in a new