Sazerac Soaring in Beer Scans

Dear Client: We’re starting to see some tallies on Sazerac’s malt-based biz in the off-premise, and it’s bigger and growing faster than you’d expect. The biz has exploded this year, up 161.2% in dollars YTD and up 139.2% in volume, per IRI multi-outlet and convenience data thru October 30.   TOP 25 VENDOR IN IRI BEER MULC SCANS. The phenomenal growth, driven mainly by malt-based Fireball, has positioned the company as a top 25 beer vendor in IRI’s MULC, having sold