Sazerac Makes More Big Moves to Beer Distributors

Dear Client: This is yet another example of industry folks looking to beer distribution as their preferred route-to-market.  Sazerac, makers of Fireball and SoCo, is moving from big wine and spirits distributor Republic National (RNDC) to a mixed bag of red and blue beer houses in over 20 states.  Recall last summer Sazerac moved to Eagle Rock in Colorado and Columbia in Washington. The new distributor breakdown is as follows: Breakthru Beverage: Florida, Arizona, South Carolina, Maryland and Washington DC