Saving Seltzer: Where’s the Bottom?

Dear Client: Summer is over, and as Boston Beer takes a hefty Q3 charge for crushing obsolete inventory as they reformulate Truly after it crushed oversold Truly last year, and Wall Street using language like "seltzers haven't found their bottom" and "a recovery in SAM will be largely tethered to stabilization in seltzers (not there yet)", makes you wonder how the hard malt/sugar seltzer category really faired given so much noise. Remember, hard seltzer dollars were still up 17% for