SAMCOM Day 2: The High End, and Wholesaler Concerns

Dear Client:Anheuser-Busch dove deeper into 2015 growth strategies during Day 2 of its annual SAMCOM meeting. Company execs aim to reach new consumers in the 21- to 49-year-old category by shifting marketing strategies where they say it matters most. Here's what they had to say.PLANS FOR INCREASED PENETRATION. Have we mentioned that AB is focused on Millennials and Hispanics? Data introduced by Lucas Herscovici, VP of consumer connections, claims that millennials represent 36% of beer volume, but only 2% are