Dear Client: This week’s Anheuser-Busch SAMCOM show had a “difficult” last-few-weeks decision to pivot to virtual, said A-B's VP Business and Wholesaler Development, Bob Tallett, who opened the show Tuesday morning. But they had a pretty damn good backup plan - broadcasting from Madison Square Garden. To wit: “As a “leader in sports marketing,” he … Continue reading "SAMCOM: Bud Light Gets Messaging Makeover With Optimistic Tag: “This Will be Good”"
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