Dear Client: A-B did its first virtual Samcom today, kicking off with their distributor whisperer, Bob Tallett, anchoring a “Super Bowl Kickoff Show,” like sportscasters grokking a game. There were a few main themes, including A-B’s 2020 tailwinds and big hairy predictions for 2021 (including disrupting seltzer and making Mich Ultra the no. 2 beer … Continue reading "SAMCOM: A-B Focused More than Ever on RTDs, Seltzer and Spirit-Based Drinks"
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