SABMiller Unveils Global Marketing Strategy

Dear Client:SABMiller gave a rare glance into their global marketing strategy in New York yesterday, and your editor lurked in the back to bring you details. The strategy entails channeling their markets toward extending beer occasions (particularly to include women or what they call "mixed gender" occasions), improving premium mix, and "liberating resources" through cost cutting which can then be redeployed into topline growth. Part of that is coming up with more varied flavors (there was an emphasis on including