Room for Improvement for Beer in National Accounts

February 21, 2012Room for Improvement for Beer in National Accounts Dear Client:There was a lot of talk on the opening day of the Beer Summit about umbrella issues, from three-tier relationships to wine and spirits stealing share. The last point came to a head in the chain retailer panel headed by CM Profit Group's Tom Fox, Tamarron Consulting's Greg Hopkins and former Nielsen consumer insights guru-come-Heineken USA vp Nick Lake. The three three-tier consultants have come together to help form